The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and...
- ISBN-10
- 1119070481
- ISBN-13
- 9781119070481
- Series
- The New Rules of Marketing and PR
- Category
- Business & Economics
- Pages
- 458
- Language
- English
- Published
- 2015-10-05
- Publisher
- John Wiley & Sons
- Author
- David Meerman Scott
Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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