Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- ISBN-10
- 1119183235
- ISBN-13
- 9781119183235
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2016-03-02
- Publisher
- John Wiley & Sons
- Author
- Scott Brinker
Description
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Get the book
Other editions
-
- 2016-03-21
- 288 pages
- Paperback
- John Wiley & Sons
-
- 2016-03-02
- 288 pages
- Ebook
- John Wiley & Sons
-
- 2016-07-26T00:00:00+02:00
- 272 pages
- Paperback
- Apogeo Editore
Similar books
-
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
By Ryan HolidayThis new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
-
The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know
By Parul Agrawal, Rohan ChaubeyThe fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you.
-
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
By Sean Ellis, Morgan BrownAn accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth ...
-
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
By Ryan HolidayAccording to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable.
-
Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
By Max AltschulerIn this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar.
-
Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
By Max AltschulerIn this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar.
-
Marketing Growth Secret: Growth Hacking, Marketing, PR and Brand Strategies to Lead Your Startup to Success
By Roberto LiccardoWhether you are a digital marketer looking for innovative techniques or a business owner looking for new ways to bring clients to your doorstep, this book will help you achieve growth.
-
Growth Hacking For Dummies
By Anuj AdhiyaGrowth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to ...
-
The Growth Hacking Book 2: 100 Proven Hacks for Business and Startup Success in the New Decade
By Parul Agrawal, Rohan Chaubey, Sourabh RoyalThe Growth Hacking Book 2: 100 Proven Hacks for Business and Startup Success in the New Decade
-
Perennial Seller: The Art of Making and Marketing Work that Lasts
By Ryan HolidayExplores how some works and artists achieve longevity when most disappear after initial success.