Hospitality Marketing Management, 6th Edition
- ISBN-10
- 1119195152
- ISBN-13
- 9781119195153
- Category
- Business & Economics
- Pages
- 384
- Language
- English
- Published
- 2016-11-16
- Publisher
- Wiley Global Education
- Authors
- Robert D. Reid, David C. Bojanic
Description
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
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