Marketing Research
- ISBN-10
- 1119392012
- ISBN-13
- 9781119392019
- Series
- Marketing Research
- Category
- Business & Economics
- Pages
- 584
- Language
- English
- Published
- 2018-01-31
- Publisher
- John Wiley & Sons
- Authors
- Carl McDaniel, Jr., Roger Gates
Description
In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
Get the book
Other editions
-
- 2023-11-01
- 256 pages
- Ebook
- Thakur Publication Private Limited
-
- 2022-02-02
- 360 pages
- Paperback
- Independently Published
Similar books
-
Marketing Research: Online Research Applications
By Alvin C. BurnsMarketing Research: Online Research Applications
-
Essentials of Marketing Research: Putting Research Into Practice
By Kenneth E. Clow, Karen E. JamesAs a result, a newer, trimmer version of the marketing research report is being used by many companies. This executive-ready report is based on four principles: conciseness, adaptability, readability, and balance.2 Smartphones and email ...
-
Marketing Research Methods: Quantitative and Qualitative Approaches
By Mercedes Esteban-Bravo, Jose M. Vidal-SanzDirect questioning is not only relevant for research purposes, but also for amusement and human exploration. One early inspirational example is the Proust Questionnaire, famously proposed to Marcel Proust by Antoinette Faure, ...
-
The Market Research Toolbox: A Concise Guide for Beginners
By Edward F. McQuarrieSUGGESTED READINGS Churchill, G. A., & Iacobucci, D. (2009). Marketing research: Methodological foundations, 10th ed. Chicago, IL: Cengage. Malhotra, N. (2009). Marketing research: An applied orientation, 6th ed.
-
Marketing Research
By V. Kumar, David A. Aaker, George S. DayNow in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective...
-
Advanced Marketing Research
By Richard BagozziThis important text provides the first collection of the most sophisticated research techniques found in the discipline. It contains summaries of cutting-edge methods and original ideas certain to shape research in the years ahead.
-
Marketing Research: A Practical Approach for the New Millennium
By Joseph F. Hair, David J. Ortinau, Robert P. BushMarketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other...
-
Marketing Research Kit For Dummies
By Michael Hyman, Jeremy SierraOpen the book and find: How marketing research can (and can't) help you Questions to ask when gathering data Strategies for analyzing results When to call in outside expertise The strengths and weaknesses of surveys Tips for avoiding errors ...
-
Marketing Research: A Concise Introduction
By Bonita KolbThe book includes exercises and activities within the chapters that can be used in class.
-
Qualitative Consumer and Marketing Research
By Russell Belk, Eileen Fischer, Robert V KozinetsWhatever your background, this book will help you become a better researcher and help your research come alive for others.