Strategic Market Management
- ISBN-10
- 1119392209
- ISBN-13
- 9781119392200
- Series
- Strategic Market Management
- Category
- Business & Economics
- Pages
- 400
- Language
- English
- Published
- 2017
- Publisher
- John Wiley & Sons
- Authors
- David A. Aaker, Christine Moorman
Description
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Get the book
Other editions
-
- 2018-01-17
- 350 pages
- Ebook
- Notion Press
Similar books
-
Strategic Market Management
By David A. Aaker“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.” –– Robert L....
-
Studyguide for Strategic Market Management by Aaker
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471484264 .
-
Strategic Market Management
By David Allen AakerStrategic Market Management
-
Strategic Marketing Management
By Alexander ChernevFor managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.
-
STRATEGIC MARKET MANAGEMENT, 7TH ED
By David A. AakerMarket_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a ...
-
Strategic Marketing Management
By Richard M.S. Wilson, Colin GilliganThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject.
-
Marketing Management: Strategic Marketing Management - Marketing Planning and Strategy
By Max MittelstaedtYou will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic ...
-
Strategic Marketing: Planning and Control
By Ruth Ashford, Graeme Drummond, John EnsorPearson developed the concept of an uncertainty map (Henry and Walker, 1991) which helps in the understanding of the concept of risk and uncertainty in innovative projects. Pearson identifies two key variables.
-
Strategic Marketing Management: A Pacific Rim Edition
By David A. AakerThis Australasian adaptation of Aaker\'s popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text\'s relevance to undergraduate students from ...
-
Strategic Marketing Management: A Business Process Approach
By Luiz Moutinho, Geoff SouthernStrategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, ...