Small Business: Creating Value Through Entrepreneurship
- ISBN-10
- 1119591775
- ISBN-13
- 9781119591771
- Series
- Small Business
- Category
- Business & Economics
- Pages
- 466
- Language
- English
- Published
- 2021-07-14
- Publisher
- John Wiley & Sons
- Author
- Vishal K. Gupta
Description
Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.
Get the book
Other editions
-
- 2016-04-19
- 106 pages
- Paperback
- Createspace Independent Publishing Platform
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