EMPOWERED: Ordinary People, Extraordinary Products
- ISBN-10
- 1119691257
- ISBN-13
- 9781119691259
- Series
- Empowered
- Category
- Business & Economics
- Pages
- 435
- Language
- English
- Published
- 2020-12-03
- Publisher
- John Wiley & Sons
- Author
- Marty Cagan
Description
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
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