The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans

The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans
ISBN-10
1119708532
ISBN-13
9781119708537
Series
The Startup Playbook
Category
Business & Economics
Pages
480
Language
English
Published
2020-06-23
Publisher
John Wiley & Sons
Authors
Rajat Bhargava, Will Herman

Description

"Many first-time entrepreneurs stumble into creating startups that are doomed to fail from the get-go. The chief cause? It is very hard to build a successful startup. While there are many resources to help, the vast majority are self-serving tomes written by people who want to tell their story, proffer a theory, or create a brand image to sell a product or service. In contrast, The Startup Playbook is attractive because it's written by people who created companies out of ideas, financed, and sold companies, and have continued to mentor other entrepreneurs. Bhargava and Herman's trustworthy guidance provides discrete, real-world examples and emotion, making it easier to understand and implement their advice"--

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