Strategic Market Management
- ISBN-10
- 1119802865
- ISBN-13
- 9781119802860
- Series
- Strategic Market Management
- Category
- Business & Economics
- Pages
- 482
- Language
- English
- Published
- 2023-11-21
- Publisher
- John Wiley & Sons
- Authors
- David A. Aaker, Christine Moorman
Description
"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--
Get the book
Other editions
-
- 2018-01-17
- 350 pages
- Ebook
- Notion Press
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