Marketing For Dummies
- ISBN-10
- 1119894875
- ISBN-13
- 9781119894872
- Series
- Marketing For Dummies
- Category
- Business & Economics
- Pages
- 400
- Language
- English
- Published
- 2022-11-01
- Publisher
- For Dummies
- Author
- Jeanette Maw McMurtry
Description
Marketing has rapidly evolved in the past years: New marketing treats every aspect of interacting with customers--including customer service and the product itself--as an opportunity to grow the organization.Marketing For Dummies, 6th Editionwill include new and revised material designed to help readers get a handle these concepts, from everything from boosting your marketing skills to internet and search engine marketing and the latest trends in guerilla, global, and growth-hacker marketing. It will include new information on: How to use HubSpot, MailChimp, and other tools for managing emails, customer journeys, automated marketing, and lead cycles. Consumer behaivor and psychology: New research on consumer expectations and attitudes relating to brands they patronizepatronize, purchasing and loyalty trends, insights from neuroscience studies, etc., New technologies and methods for getting customer feedback in a survey-fatigued consumer world How to manage and inspire positive reviews on consumer pages like Google, Yelp, Pinterest, and Amazon. Lessoned learned from COVID-19. More guidance for email marketing, sequence/automated marketing, and how to create successful campaigns via HubSpot, etc. Networking and Events will be updated with info on how to leverage live engagement with channels such as YouTube, Zoom, Webinars, and so on. New and more detailed info on how to create clever and engaging campaigns across the Big 5 social pages.
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