Essentials of Marketing

Essentials of Marketing
ISBN-10
1133171907
ISBN-13
9781133171904
Series
Essentials of Marketing
Category
Business & Economics
Pages
672
Language
English
Published
2011-01-01
Publisher
Cengage Learning
Authors
Charles W. Lamb, Carl McDaniel, Joe F. Hair

Description

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises emphasize building a professional marketing plan with an integrated internet focus to further prepare students for success. This book's concise 15-chapter format offers unequaled flexibility to make this course your own with outside projects and readings, while still providing the comprehensive coverage students need. Powerful teaching and learning tools form part of the book's hallmark Integrated Learning System organized around the book's learning objectives. All-new videos produced specifically for this edition feature fascinating stories of marketing success, while a myriad of exceptional online and in-book tools answer the needs of a variety of learning and teaching styles. ESSENTIALS OF MARKETING, 7E's lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that's marketing! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Essentials of Marketing
    Essentials of Marketing
    By Edmund Jerome McCarthy, William D. Perreault

    Essentials of Marketing

  • Essentials of Marketing Communications
    Essentials of Marketing Communications
    By Jim Blythe

    NEW TO THIS EDITION While retaining the core structure of the second edition, this third edition includes: "- ""a more up-to-date account of communication theory;" "- ""more extensive coverage of exhibitions and trade fairs;" "- ""a ...

  • Essentials of Marketing Management
    Essentials of Marketing Management
    By Geoffrey Lancaster, Lester Massingham

    This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.

  • Essentials of Marketing- LOOSELEAF
    Essentials of Marketing- LOOSELEAF
    By William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

    Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.

  • Essentials of Marketing
    Essentials of Marketing
    By Edmund Jerome McCarthy, Joseph P. Cannon, PERREAULT

    The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field.

  • The Essentials of Contemporary Marketing
    The Essentials of Contemporary Marketing
    By Mo Willan

    In alignment with its subject matter, The Handbook of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

  • Essentials of Marketing
    Essentials of Marketing
    By Jim Blythe, Jane Martin

    On the other hand there is strong evidence that newness as such is an important factor in the consumer's decision-making process (Haines 1966). In other words, people like new things, but there is a cost attached.

  • Essentials of Marketing
    Essentials of Marketing
    By William, E. Jerome McCarthy, Joseph Cannon

    This book is about marketing and marketing strategy planning.

  • Absolute Essentials of Marketing Research
    Absolute Essentials of Marketing Research
    By Bonita M. Kolb

    Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

  • Essentials of Marketing Research: Putting Research Into Practice
    Essentials of Marketing Research: Putting Research Into Practice
    By Kenneth E. Clow, Karen E. James

    As a result, a newer, trimmer version of the marketing research report is being used by many companies. This executive-ready report is based on four principles: conciseness, adaptability, readability, and balance.2 Smartphones and email ...