Integrated Marketing Communications in Advertising and Promotion
- ISBN-10
- 1133191428
- ISBN-13
- 9781133191421
- Category
- Advertising
- Pages
- 688
- Language
- English
- Published
- 2013
- Publisher
- Thomson South-Western
- Authors
- Terence A. Shimp, J. Craig Andrews
Description
Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
Get the book
Other editions
-
- 2010
- 668 pages
- Paperback
- Thomson South-Western
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