Cengage Advantage Books: This Is PR: The Realities of Public Relations
- ISBN-10
- 1133307612
- ISBN-13
- 9781133307617
- Category
- Communication in marketing
- Pages
- 369
- Language
- English
- Published
- 2012-01-01
- Publisher
- Cengage Learning
- Authors
- Doug Newsom, Dean Kruckeberg, Judy Vanslyke Turk
Description
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.
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