GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
Kite , Kynchang Shin , Figure 3-2.3B Instructor's Evaluation The student's typographic communication of the Chinese character for “ kite ” is witty and exquisite . Through the discovery that the character for “ kite ” is based on the ...
The first in this series, "Approach & Language" looks at the initial stages of the design process and at the vocabulary used on undergraduate design courses.
Graphic design is as important today, as it was before the computer, the ipad and the internet.
The book guides the reader through a progression of visual and conceptual theories to samples and exercises that will stretch the designer's imagination and creativity.
"The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the...
Introduces students to the various aspects of the graphic design.
... of the fibers that make up the sheet, and is measured in pounds (lb) or grams per square meter (gsm or g/m2). ... Matte, satin, and gloss surfaces Different paper qualities affect the intensity of printed ink—there is a stark ...
Read the book "Graphic Design for Beginners" and you will learn how to: use the main principles of professionally-looking designs create a composition and use visual weight, balance, and flow to emphasize your message recognize the ...
This third edition has been updated to include 25 new images and 6 new case studies from Lundgren + Lindqvist, TwoPoints.Net, Bruce Mau Design, Non-Format, Mind Design and Plau.