Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.
"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary.
The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and ...
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
Principles of Marketing
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Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.
Much of the material included in the text reflects the actual practices of the leading marketers in the United States.
The book aims to bring an understanding of various aspects of marketing practices. This book aims to fulfil the requirement of students of B.Com. (Hons.)/B.Com. as per CBCS programme, BBA, MBA & other Commerce and Management courses.
This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same.