Media Effects Research: A Basic Overview
- ISBN-10
- 1133712126
- ISBN-13
- 9781133712121
- Category
- Business & Economics
- Pages
- 336
- Language
- English
- Published
- 2012-01-01
- Publisher
- Cengage Learning
- Author
- Glenn G. Sparks
Description
MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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