Brand Hollywood: Selling Entertainment in a Global Media Age
- ISBN-10
- 1134258968
- ISBN-13
- 9781134258963
- Category
- Performing Arts
- Pages
- 293
- Language
- English
- Published
- 2007-10-31
- Publisher
- Routledge
- Author
- Paul Grainge
Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Get the book
Similar books
-
The Business of American Theatre
By William GrangeScheurer, Timothy E. The Nineteenth Century and Tin Pan Alley. Bowling Green, OH: Bowling Green ... Timberlake, Craig. The Bishop of Broadway: The Life ...
-
Shooting Action Sports: The Ultimate Guide to Extreme Filmmaking
By Todd GrossmanDeal. with. Them. There«s one constant in the world of action sports, and that«sthe recurring issue with authority figures. The concernis justifiable when ...
-
Mycommunicationkit Student Access Code Card
By Bryan A Pearson, Pearson Education, Inc., Prentice Hall PearsonMycommunicationkit Student Access Code Card
-
Reframing Culture: The Case of the Vitagraph Quality Films
By William Uricchio, Roberta E. Pearson... Rare Books Room, and Ruth Senior and the staff, interlibrary loan, Pattee Library, Penn State; Elaine Burrows, Jackie Morris, Roger Holman, Markku Salmi ...
-
Star Trek and American Television
By Roberta Pearson, Máire Messenger DaviesWith the exception of the actors, the majority of the Star Trek production staff were male, except for the wardrobe staff whom we've mentioned.
-
Leadership in the Performing Arts
By Tobie S. SteinTodd of course has been leading the Roundabout since 1983 and, after many years at the helm, ... Notes 1 Terrence E. Deal and Allan A. Kennedy, Corporate.
-
The Complete Films of Alfred Hitchcock
By Robert A. Harris, Michael S. Lasky... and it took eight years to complete his four - picture deal . ... Money was no object Valli , Ann Todd , and Hitchcock during filming of The Paradine ...
-
Broadway Plays and Musicals: Descriptions and Essential Facts of More Than 14,000 Shows through 2007
By Thomas S. HischakMichael Todd's Peep Show [28 June 1950] musical revue by Bobby Clark, ... an emergency and the crew has to deal with the two women on board for some time, ...
-
Timberlake Wertenbaker Plays 1: New Anatomies; Grace of Mary Traverse; Our Country's Good; Love of a Nightingale; Three Birds Alighting...
By Timberlake WertenbakerNew Anatomies, Grace of Mary Traverse, Our Country's Good, Love of a Nightingale & Three Birds Alighting on a Field
-
The Ash Girl
By Timberlake WertenbakerIn this wondrous drama Timberlake Wertenbaker explores the beauty and terror inherent in growing up. The Ash Girl premiered at Birmingham Rep in 2001.