Sales Management: A Global Perspective
- ISBN-10
- 1134420110
- ISBN-13
- 9781134420117
- Series
- Sales Management
- Category
- Business & Economics
- Pages
- 333
- Language
- English
- Published
- 2003-12-08
- Publisher
- Routledge
- Authors
- Antonis Simintiras, John B Ford, Earl Honeycutt
Description
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.
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