The Marketing Book
- ISBN-10
- 1134506120
- ISBN-13
- 9781134506125
- Series
- The Marketing Book
- Category
- Business & Economics
- Pages
- 616
- Language
- English
- Published
- 2016-04-14
- Publisher
- Routledge
- Authors
- Susan Hart, Michael J. Baker
Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Get the book
Other editions
Similar books
-
The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
By Jason McDonaldDo you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
-
The Ultimate Small Business Marketing Book
By Dee BlickThis book is written for you if you want to get to grips with your marketing but you need a helping hand.
-
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee FrederiksenThis is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer.
-
The Facebook Marketing Book
By Dan Zarrella, Alison ZarrellaFacebook is indexed by search engines and also has deals with Google and Bing to display social search results that include posts from your friends. Facebook's search is not always the greatest at displaying results, but the site's ...
-
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
By Jim BlytheStudying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not.
-
The Social Media Marketing Book
By Dan ZarrellaEither him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
-
Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
By Jim F. KukralBuy this book." —Jon Spoelstra, author of Marketing Outrageously "When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how." —John Jantsch, author of Duct Tape ...
-
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
By David Langton, Anita CampbellThe examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact.
-
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
By Dan WhiteThe Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values.
-
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
By Jeffrey L. Cohen, Kipp BodnarThis book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.