Cross-Cultural Consumption: Global Markets, Local Realities
- ISBN-10
- 1134772351
- ISBN-13
- 9781134772353
- Category
- Business & Economics
- Pages
- 225
- Language
- English
- Published
- 2002-11
- Publisher
- Routledge
- Author
- David Howes
Description
What does an American refrigerator mean in the Solomon Islands?Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society.
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