Profiles in Small Business: A Competitive Strategy Approach
- ISBN-10
- 1134961480
- ISBN-13
- 9781134961481
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2002-01-31
- Publisher
- Routledge
- Authors
- Gavin Reid, Margo E. Anderson, Lowell R. Jacobsen
Description
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
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