Research in International Marketing (RLE International Business)
- ISBN-10
- 1135124353
- ISBN-13
- 9781135124359
- Category
- Business & Economics
- Pages
- 4
- Language
- English
- Published
- 2013-04-02
- Publisher
- Routledge
- Authors
- Stanley Paliwoda, Peter W Turnbull
Description
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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Other editions
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- 2013-04-02
- 394 pages
- Ebook
- Routledge
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