The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
- ISBN-10
- 113520392X
- ISBN-13
- 9781135203924
- Series
- The Dynamics of Persuasion
- Category
- Language Arts & Disciplines
- Pages
- 448
- Language
- English
- Published
- 2010-05-26
- Publisher
- Routledge
- Author
- Richard M. Perloff
Description
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
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Other editions
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- 2023-06-30
- - pages
- Paperback
- Routledge
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- 2023-06-27
- - pages
- Paperback
- Routledge
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- 2020-07-14
- 576 pages
- Ebook
- Routledge
-
- 2016-12-19
- 628 pages
- Paperback
- Routledge
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