Statistical Methods for Communication Science
- ISBN-10
- 1135250898
- ISBN-13
- 9781135250898
- Category
- Language Arts & Disciplines
- Pages
- 536
- Language
- English
- Published
- 2009-03-04
- Publisher
- Routledge
- Author
- Andrew F. Hayes
Description
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *a CD with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.
Get the book
Other editions
Similar books
-
Research and Statistical Methods in Communication Sciences and Disorders
By David L. Maxwell, Eiki SatakeSnowball Sampling Snowballing is a useful technique for recruiting a sample of subjects when an investigator has limited contact with a targeted population . In such cases , one or more identified participants can be asked to identify ...
-
The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research
By Andrew F. Hayes, Michael D. Slater, Leslie B. SnyderA must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research ...
-
Statistical Methods for Communication Researchers and Professionals
By Rene Weber, Ryan Fuller, Weber-FullerThis book helps readers develop the statistical competency necessary to become good researchers and 'statistical citizens' in the information age.
-
Communication Research Statistics
By John C. ReinardThe book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders.
-
Statistical Methods for Speech Recognition
By Frederick JelinekThis book reflects decades of important research on the mathematical foundations of speech recognition.
-
Quantitative Research Methods in Communication: The Power of Numbers for Social Justice
By Erica Scharrer, Srividya RamasubramanianThis text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars ...
-
Making Sense of Statistical Methods in Social Research
By Keming YangA further messy situation is when we have low communalities for some observed variables, suggesting that the current factor analysis solution does not account for an acceptable amount of the variance of those variables.
-
Understanding Advanced Statistical Methods
By Peter Westfall, Kevin S. S. HenningEnabling your students to answer the why behind statistical methods, this text teaches them how to successfully draw conclusions when the premises are flawed.
-
Statistical Methods and Reasoning for the Clinical Sciences: Evidence-Based Practice
By Eiki SatakeResearch as a cyclical process. from Research and Statistical Methods in Communication Sciences and Disorders (p. 37), by d. l. Maxwell and E. Satake, 2006,. tation. Through efforts to understand the molecular genetics of normal hearing ...
-
The SAGE Encyclopedia of Communication Research Methods
By Mike AllenThe Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.