International Marketing

International Marketing
ISBN-10
1135387176
ISBN-13
9781135387174
Series
International Marketing
Category
Business & Economics
Pages
768
Language
English
Published
2013-11-05
Publisher
Routledge
Authors
Michael Thomas, Stanley Paliwoda

Description

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • International Marketing: A Global Perspective
    International Marketing: A Global Perspective
    By Hans Mühlbacher, Lee Dahringer, Helmuth Leihs

    In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any...

  • International Marketing
    International Marketing
    By Donald Baack, Barbara Czarnecka, Daniel W. Baack

    The invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...

  • International Marketing: Strategy and Theory
    International Marketing: Strategy and Theory
    By John Shaw, Sak Onkvisit

    The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly ...

  • An Introduction to International Marketing: A Guide to Going Global
    An Introduction to International Marketing: A Guide to Going Global
    By Matthew Housden, Keith Lewis

    The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.

  • International Marketing
    International Marketing
    By Philip R. Cateora, Pervez N. Ghauri

    The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.

  • International Marketing Management: Strategies and Cases
    International Marketing Management: Strategies and Cases
    By Jean-Pierre Jeannet, Hubert D. Hennessey

    International Marketing Management: Strategies and Cases

  • Handbook of Research in International Marketing
    Handbook of Research in International Marketing
    By David A. Griffith, Subhash C. Jain

    In fact, the belief that inter-firm collaborations within the global marketplace provide unique resource positions for these relationships to establish a competitive advantage is foundational to the argumentation in much of this ...

  • International Marketing
    International Marketing
    By Donald Baack, Daniel W. Baack, Eric G. Harris

    Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.

  • International Marketing
    International Marketing
    By Rajendra Nargundkar

    This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective.

  • New Challenges to International Marketing
    New Challenges to International Marketing
    By Tamer Cavusgil, Rudolf R. Sinkovics, Pervez N. Ghauri

    Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier ...