Public Relations Metrics: Research and Evaluation
- ISBN-10
- 1135593264
- ISBN-13
- 9781135593261
- Category
- Business & Economics
- Pages
- 344
- Language
- English
- Published
- 2009-09-11
- Publisher
- Routledge
- Authors
- Dejan Vercic, Betteke van Ruler, Ana Tkalac Verčič
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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