Media Management: A Casebook Approach
- ISBN-10
- 1135594465
- ISBN-13
- 9781135594466
- Series
- Media Management
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2009-03-04
- Publisher
- Routledge
- Authors
- George Sylvie, Stephen Lacy, C. Ann Hollifield
Description
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Get the book
Other editions
Similar books
-
Media Management: Strategy, Business Models and Case Studies
By Bernd W. WirtzThis book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management.
-
Managing Media Firms and Industries: What's So Special About Media Management?
By Charles Brown, Gregory Ferrell LoweRather than taking their point of departure in a specific theory, a number of the articles build their study on previous ... This is evident in articles featuring hands-on concepts, such as business models (e.g. Bakker, 2002; Picard, ...
-
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
By Nick Smith, Robert Wollan, Catherine ZhouThis book is geared toward helping you manage every step of the process required to use social media for business.
-
Handbook of Media Management and Economics
By Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth... mass communication are carried out” (p. 74). This, obviously, is where the public interest as regulatory mandate acts as a supplement to the public interest as ethical imperative, and where the principles of public service and ...
-
The Rowman & Littlefield Handbook of Media Management and Business
By L. Meghan Mahoney, Tang TangThe key challenges faced by media managers largely rest in understanding “what the right balance is between humans and technology across the full media and advertising ecosystem; and how to maximize our creativity as an industry while ...
-
Media and Digital Management
By Eli M. NoamIt takes most major components of a business program, simplifies them, summarizes them, and applies them to the media ... those in the media, information and media technology sector to become creative managers and managerial creatives.
-
Electronic Media Management
By William E. McCavitt, Peter K. PringleElectronic Media Management
-
Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
By Tom Evens, Ulrike RohnMedia economics and transformation in a digital Europe. In L. d'Haenens, H. Sousa, & J. Trappel (Eds.), Comparative Media Policy, Regulation and Governance in Europe: Unpacking the Policy Cycle (pp. 41–54). Bristol: Intellect.
-
Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.
By Dennis F. HerrickSecond Edition. Dennis F. Herrick. CHAPTER SIX Ajournalist needs a will to be ethical. This is the startingpoint, this desire to be ethical, and without it, journalists and their journalism will not improve. —Ethicist John C. Merrill ...
-
Electronic Media Management, Revised
By Peter Pringle, Michael F StarrIt also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.