First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
... in public relations 280 D daily newspapers, lead time needed for 223 Dale-Chall Formula 286 data analysis, in program evaluation 290–291 daypart(s): definition of 242; in radio commercials 242–243; in television commercials 241–242 ...
The basic principles of researched-based strategic planning remain unchanged
The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.
Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; ...
This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Hollis Sponsorship & Donations Yearbook, Hollis Directories, Contact House, Sunbury-on-Thames TW165HG. Sponsorship News, PO Box 66, Wokingham RG114RQ. Sponsorship Yearbook, Hobsons Publishing plc, Bateman Street, Cambridge CB2 1LZ.
Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade.
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment.
Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany...