Sports Marketing and the Psychology of Marketing Communication
- ISBN-10
- 1135616728
- ISBN-13
- 9781135616724
- Category
- Business & Economics
- Pages
- 442
- Language
- English
- Published
- 2004-04-12
- Publisher
- Psychology Press
- Authors
- Lynn R. Kahle, Chris Riley
Description
Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area.
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Other editions
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- 2004-04-12
- 408 pages
- Ebook
- Psychology Press
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