The Global Public Relations Handbook: Theory, Research, and Practice

The Global Public Relations Handbook: Theory, Research, and Practice
ISBN-10
1135645493
ISBN-13
9781135645496
Category
Business & Economics
Pages
601
Language
English
Published
2003-06-20
Publisher
Routledge
Authors
Dejan Vercic, Krishnamurthy Sriramesh

Description

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

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