An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. Principles and Methods of Social Research is noted for its: *emphasis on understanding the principles that govern the use of a method to facilitate the researcher's choice of the proper methodological approach; *use of the laboratory experiment as a point of reference for describing and evaluating field experiments, correlational designs, quasi-experiments, and survey designs; and *unique chapter on the ethics of social research including the power a researcher wields and tips on how to use it responsibly. Highlights of the thoroughly expanded and updated edition include: *new chapters on meta-analysis and social cognition methods; * the latest on experimental operations and procedures, such as implicit measures, simulations, and Internet experiments; * expanded coverage of conducting experiments outside of the lab, including conducting experiments on the Web and on applied evaluation research methods, including efficacy and effectiveness research. Intended as a text for upper-level and graduate courses in research methods in social psychology, the social sciences, communications, and public health research. No previous methods courses are required.
"This book is designed to introduce doctoral and graduate students to the process of scientific research in the social sciences, business, education, public health, and related disciplines.
The book provides a concise overview of the basic principles of social research, including the characteristics of research questions, the importance of literature reviews, variations in data generation techniques, and sampling.
This book provides a comprehensive, accessible guide to social science methodology.
... second edition: Kent Buse, Nicholas Mays and Gill Walt Managing health services: Nick Goodwin, Reinhold Gruen and Valerie Iles Medical anthropology: Robert Pool and Wenzel Geissler Public health in history: Virginia Berridge, ...
This book introduces some of the principles of social research as applied to public health. It is aimed at those with some understanding of health and health care but little exposure to social research.
Using examples from a range of settings, this book provides a clear introduction to basic principles in social research.
This book can serve as an undergraduate or graduate social sciences text on research methods.
This introductory text presents basic principles of social science research through maps, graphs, and diagrams.
The text is divided into three major sections, the first of which introduces students to the principles of research through examples from various fields.
The book provides a concise overview of the basic principles of social research, including the characteristics of research questions, the importance of literature reviews, variations in data generation techniques, and sampling.