Marketing for Architects and Engineers: A New Approach
- ISBN-10
- 113582035X
- ISBN-13
- 9781135820350
- Category
- Architecture
- Pages
- 148
- Language
- English
- Published
- 2003-09-02
- Publisher
- Taylor & Francis
- Author
- Brian Richardson
Description
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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