Electronic Media Management, Revised

Electronic Media Management, Revised
ISBN-10
113602865X
ISBN-13
9781136028656
Category
Language Arts & Disciplines
Pages
707
Language
English
Published
2013-06-26
Publisher
Taylor & Francis
Authors
Peter Pringle, Michael F Starr

Description

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

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