Emarketing Excellence: Planning and Optimizing Your Digital Marketing
- ISBN-10
- 1136181466
- ISBN-13
- 9781136181467
- Series
- eMarketing eXcellence
- Category
- Business & Economics
- Pages
- 641
- Language
- English
- Published
- 2013-03-05
- Publisher
- Routledge
- Authors
- Dave Chaffey, PR Smith
Description
This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans
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Other editions
-
- 2013
- 642 pages
- Paperback
- Routledge
-
- 2008
- 508 pages
- Paperback
- Routledge
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