Political Marketing in the United States
- ISBN-10
- 1136212183
- ISBN-13
- 9781136212185
- Category
- Political Science
- Pages
- 327
- Language
- English
- Published
- 2014-08-28
- Publisher
- Routledge
- Authors
- Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove
Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
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