Contemporary Selling: Building Relationships, Creating Value - 4th edition
- ISBN-10
- 1136324453
- ISBN-13
- 9781136324451
- Series
- Contemporary Selling
- Category
- Business & Economics
- Pages
- 902
- Language
- English
- Published
- 2013-08-15
- Publisher
- Routledge
- Authors
- Mark W. Johnston, Greg W. Marshall
Description
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
Get the book
Other editions
-
- 2016-02-19
- 933 pages
- Paperback
- Routledge
-
- 2016-02-19
- 414 pages
- Paperback
- Routledge
-
- 2013-08-15
- 440 pages
- Paperback
- Routledge
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