Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many...
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new ...
Provides a short and concise look at the field. * Presents information that will have an international appeal.
... Press Carson, S., Peck, J. and Childers, T. (1996) 'Preliminary Results on the Determinants of Technology Assisted Shopping: A Model, Measure Development and Validation', Proceedings of the AMA Winter Educators' Conference Chisnall, ...
Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate ...
A Guide to Developing a Strategic Marketing Plan Robert E Stevens, David L Loudon, Ronald A Nykiel. , ditures and marketing weaponry to create “waves” or “power thrusts” for your product/service/brand offering (see Exhibit 3.9).
include such successful pairings as British Airways and Hertz, Adidas and the New Zealand Rugby Union, Starbucks Coffee and Barnes & Noble Bookstores, and Kellogg's Cereals and Walt Disney. There are a number of operational benefits ...
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how ...
This handy edition of the popular McGraw-Hill Executive MBA Series hardcover title will provide you with the insights and strategies you need to: Foster and nurture appropriate brand meanings that retain value in the marketplace Create a ...