Strategic Management for Travel and Tourism
- ISBN-10
- 1136362665
- ISBN-13
- 9781136362668
- Category
- Business & Economics
- Pages
- 420
- Language
- English
- Published
- 2012-04-27
- Publisher
- Routledge
- Authors
- Nigel Evans, George Stonehouse, David Campbell
Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
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