Relationship Marketing
- ISBN-10
- 1136368957
- ISBN-13
- 9781136368950
- Series
- Relationship Marketing
- Category
- Business & Economics
- Pages
- 264
- Language
- English
- Published
- 2013-06-17
- Publisher
- Taylor & Francis
- Authors
- Adrian Payne, Martin Christopher, David Ballantyne
Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Get the book
Other editions
-
- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2013-06-29
- 462 pages
- Ebook
- Springer Science & Business Media
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