Relationship Marketing
- ISBN-10
- 1136369023
- ISBN-13
- 9781136369025
- Series
- Relationship Marketing
- Category
- Business & Economics
- Pages
- 509
- Language
- English
- Published
- 2013-06-17
- Publisher
- Taylor & Francis
- Authors
- Moira Clark, Adrian Payne, Helen Peck
Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Get the book
Other editions
-
- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2013-06-29
- 462 pages
- Ebook
- Springer Science & Business Media
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