Marketing Financial Services

Marketing Financial Services
ISBN-10
113638023X
ISBN-13
9781136380235
Series
Marketing Financial Services
Category
Business & Economics
Pages
384
Language
English
Published
2010-02-17
Publisher
Routledge
Authors
Mike Wright, Trevor Watkins

Description

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

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