Managing Cultural Differences

Managing Cultural Differences
ISBN-10
1136385266
ISBN-13
9781136385261
Series
Managing Cultural Differences
Category
Business & Economics
Pages
736
Language
English
Published
2007-03-15
Publisher
Routledge
Authors
Robert T. Moran, Philip R. Harris, Sarah Moran

Description

This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remain the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.

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