Festival and Events Management
- ISBN-10
- 1136403469
- ISBN-13
- 9781136403460
- Category
- Business & Economics
- Pages
- 448
- Language
- English
- Published
- 2012-06-14
- Publisher
- Routledge
- Authors
- Ian Yeoman, Martin Robertson, Una McMahon-Beattie
Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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