Emotion and Reason in Consumer Behavior
- ISBN-10
- 1136406905
- ISBN-13
- 9781136406904
- Category
- Business & Economics
- Pages
- 184
- Language
- English
- Published
- 2006-08-14
- Publisher
- Routledge
- Author
- Arjun Chaudhuri
Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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