Destination Branding
- ISBN-10
- 1136411100
- ISBN-13
- 9781136411106
- Series
- Destination Branding
- Category
- Business & Economics
- Pages
- 336
- Language
- English
- Published
- 2007-06-07
- Publisher
- Routledge
- Authors
- Nigel Morgan, Annette Pritchard, Roger Pride
Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Get the book
Other editions
-
- 2014-06-24
- 160 pages
- Ebook
- GRIN Verlag
-
- 2010
- 314 pages
- Paperback
- Butterworth-Heinemann
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