Sport Public Relations and Communication

Description

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Sport Public Relations and Communication

  • 2015-10
  • 282 pages
  • Paperback
  • Routledge
• 

  Sport Public Relations and Communication

  • 2012-05-23
  • 282 pages
  • Ebook
  • Routledge
• 

  Sport Public Relations and Communication

  • 2010
  • 271 pages
  • Paperback
  • Routledge

Similar books

• 

  Sport Public Relations

  By G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold

  One method of identifying messages and repeating them throughout an interview involves keeping in mind the rule of threes (Rowe, Alexander, Earl, & Esser, 2001). Write down the three message points that the organization deems the most ...

• 

  Strategic Sport Communication, 2E

  By Andrea, Pamela, Pedersen

  In Asia Communication and Media Forum (pp. 14–16). Beijing, China. Boynton, R.S. (n.d.). ... from http:// espn.go.com/classic/biography/s/rozelle_pete.html. comScore ranks the top 50 U.S. digital properties for September 2014.

• 

  Sport Public Relations: Managing Stakeholder Communication

  By G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold

  Irwin, R., Sutton, W., & McCarthy, L. (2002). Sport promotion and sales management. Champaign, IL: Human Kinetics. ———. (2008). Sport promotion and sales management (2nd ed.). Champaign, IL: Human Kinetics. Kirby, A. (1995, September).

• 

  Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

  By W. Timothy Coombs, Jennifer L. Harker

  Pitofsky, M. (2020, July 30). Michael Jordan donates $2.5 million to combat voter suppression. ... suppression Silk, M., Pullen, E., Jackson, D., Rich, E., Misener, L., Howe, D., ... & Stutterheim, K. (2019). Re-presenting para-sport ...

• 

  Sports Public Relations

  By Jacquie L'Etang

  This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy ...

• 

  Routledge Handbook of Sport Communication

  By PaulM. Pedersen

  The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication.

• 

  Case Studies in Sport Communication: You Make the Call

  By Terry L. Rentner, David P. Burns

  Students are encouraged to challenge the ethical implications of what they have read and to "make the call." This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.

• 

  Communication and Sport: Surveying the Field

  By Andrew C. Billings, Michael L. Butterworth, Paul D. Turman

  The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly...

• 

  Digital Sport Marketing: Concepts, Cases and Conversations

  By Alan SEYMOUR, Paul Blakey

  Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

• 

  Social Media in Sport Marketing

  By Timothy Newman, Jason Peck, Brendan Wilhide

  Wired, zapped, and beamed, 1960«s through 1980«s. ... Garner, D., Patrick, D., Barrett, L., & Lane, B. (2010, July 7). Personal communication. Hill, P. D. (n.d.). ... New marketing litany: Four p«s passe; c-words take over.