Franchising: An International Perspective

Franchising: An International Perspective
ISBN-10
1136482555
ISBN-13
9781136482557
Series
Franchising
Category
Business & Economics
Pages
272
Language
English
Published
2014-02-04
Publisher
Routledge
Authors
Frank Hoy, John Stanworth

Description

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

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