Promoting Nonprofit Organizations: A Reputation Management Approach
- ISBN-10
- 1136495932
- ISBN-13
- 9781136495939
- Category
- Business & Economics
- Pages
- 236
- Language
- English
- Published
- 2013-08-21
- Publisher
- Routledge
- Author
- Ruth Ellen Kinzey
Description
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
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Other editions
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- 2013-08-21
- 236 pages
- Ebook
- Routledge
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