The Functional Foods Revolution: Healthy People, Healthy Profits

The Functional Foods Revolution: Healthy People, Healthy Profits
ISBN-10
1136534040
ISBN-13
9781136534041
Category
Technology & Engineering
Pages
334
Language
English
Published
2014-10-14
Publisher
Routledge
Authors
Michael Heasman, Julian Mellentin

Description

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

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