Current Issues in Political Marketing
- ISBN-10
- 1136792120
- ISBN-13
- 9781136792120
- Category
- Business & Economics
- Pages
- 336
- Language
- English
- Published
- 2006-05-12
- Publisher
- Routledge
- Authors
- Jennifer Lees-Marshment, Walter W Wymer Jr
Description
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
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